New Brand On The Beach

New Brand On The Beach

For a long time Vilebrequin was one of the only places in England where you could buy fabulous men’s swimwear all the year round, then came Orlebar Brown, (many of their styles requiring the wearer to have the perfect figure) but now there is real choice.

Lovebrand launched last year, where every pair purchased some of the profit goes to help save elephants, and recently two more brands have appeared on the horizon: Harry Elliot and Havelock Bay.

Harry Elliot launched their inaugural collection this Summer. Unlike the boxer-cut fit of most swim short brands, their signature cut is stream-lined to a slimmer fit to give the effect of a longer leg and smarter overall look. In combining a slimmer cut with an elasticated waistband, they believe their shorts will flatter most men’s body shapes – an important element given the shape of some of our men! To have a peek at their look book, just click here

Havelock Bay comes beautifully packaged in its own matching fabric bag, the shape is good – not too voluminous and comes in six soft and discreetly coloured prints. To look at their styles, just click here


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